One Meta campaign can run on Facebook and Instagram together and send people to your website, a lead form or a WhatsApp chat. You can take ads only, or ads and organic posts together with our social media management.
Goal, audience, offer and budget agreed in writing before the first ad goes live.
Images, carousels, short videos and animated videos prepared for the feed, Stories and Reels, in the right sizes.
People in Malta and Gozo by area, age and interests, plus audiences similar to your best customers.
Forms that open inside Facebook and Instagram, with each lead sent straight to your email or CRM.
Ads that open a chat with your business, for people who would rather send a message than fill in a form.
Ads for people who visited your website, watched your videos or interacted with your page.
Products shown to people who viewed them, with a link to the product page of your online shop.
The Meta pixel and conversion tracking set up and tested, in line with the cookie choices of your visitors.
Meta makes spending easy. Getting enquiries for that money takes a plan, good creatives and tracking. These are the problems that come up most often when an ad account is reviewed.
The Boost button buys likes and reach, which often do not turn into enquiries.
People see it so often that they stop noticing it, and every result costs more.
Cheap form leads with wrong numbers, because the form asked nothing and nobody called back quickly.
The report shows clicks and reach, and nobody can say which ad brought in a customer.
AM WebLab is a small, independent studio. The same specialist plans the campaign, prepares the ads, reads the results and talks to you, so decisions are quick and nothing gets lost between people.

On Meta the creative does a large part of the targeting: the right image or video finds the right people. Every campaign starts with several versions, and the budget moves to the ones that bring enquiries while the tired ones are replaced.
A restaurant in Sliema and a holiday let in Gozo need different audiences, creatives and goals. Each campaign starts from the customers you want and the action you want them to take.
Food photos and short videos shown to people nearby around lunch and dinner, with a button to book. More on restaurant websites.
Trial offers and class videos for people living in your area, with leads sent straight to WhatsApp. More on gym websites.
New listings and open viewings shown to people looking at property in Malta. More on real estate websites.
Ads for travellers planning a trip to Malta, and retargeting for those who looked at your rooms without booking. More on short let websites.
Meta has no fixed price per click or per lead. The cost depends on your audience, the time of year, the quality of the creatives and how many other businesses want the same people. The total is made of these parts.
You set a daily or total budget and Meta charges your card directly. You can change it or pause it at any time.
Our work on the account is a separate fee, agreed in writing after the free call.
Ads can use your own photos and videos or new content made for the campaign, and that choice changes the cost.
A first period with a few creatives and a controlled budget shows what a lead costs before you spend more.
We talk about your business, your customers, your offer and any ads you have run before.
A written plan with goals, audiences, budget and the creatives to prepare, with a quote.
Pixel, cookie consent, lead forms and campaigns, plus a landing page when the ads send people to your site.
Several creatives and audiences go live together, and the first weeks show which ones work.
New creatives, budget moved to what works and a short report on the enquiries the ads brought in.
Google Ads reaches people who are already searching for what you sell. Facebook and Instagram reach them before they search, with images and video. Many businesses start with Google Ads when demand already exists and add Meta ads to grow it. For TikTok and LinkedIn, see our pay per click advertising services.
I’ve had the pleasure of working with Andrea from AM WebLab - Web Design & SEO for several years. He has taken care of redesigning both of my websites, as well as providing ongoing maintenance and updates to keep them running smoothly.
Andrea is professional, knowledgeable, approachable, and always responsive whenever I have a question or need assistance. He takes the time to understand my needs and is always willing to help find the right solutions.
I highly recommend Andrea to anyone looking for reliable web design, SEO, and ongoing website support. His continued dedication and excellent service make him someone I’m happy to work with long-term.
We have had an excellent experience working with AM WebLab They have provided Mediterra with professional support in web design, SEO and digital marketing.
Andrea is knowledgeable, reliable and always available to provide advice and practical solutions. His professionalism, attention to detail and commitment to delivering quality work have been greatly appreciated.
We are extremely satisfied with the services and would highly recommend him to anyone looking for a professional and dependable partner for their digital presence.
Very very professional. I had the chance to be his client several times and all the time I got the goal. Well done. I will give again my project.
Professional, serious and competent guy. Beautiful website, thank you.
Good and very professional
Reviews published by our clients on our Google Business Profile.
