Google Ads campaigns for small businesses in Malta, planned and managed by one specialist. Your ads show up when people search for what you sell, every call and enquiry is tracked, and each month you get a short report in plain English.
New call from a Google adWasted searches excludedEvery enquiry trackedWhere your ads appear
How your Google Ads are run
You can hand over the whole account or start with a review of the campaigns you already run.
A full review of your current campaigns, with the waste we find and a list of fixes in order of impact.
The searches your customers in Malta and Gozo really type, with the irrelevant ones excluded from the start.
Ad texts written around your offer, your area and the questions buyers ask before they call.
Ads on Google Maps and on phones with a call button, for businesses that live on phone enquiries.
Product ads for online shops, linked to your catalogue, with more budget on the products that sell.
Ads for people who visited your site and left, to bring them back when they are ready to buy.
Calls, forms, WhatsApp clicks and sales recorded, so every decision is based on real enquiries.
What you spent, what it brought in and what changes next, in a short report.
Google makes it easy to start a campaign and just as easy to pay for clicks that never become customers. These are the problems that come up most often when an account is reviewed.
Ads show for job seekers, DIY questions and people looking for something free, and every one of those clicks is paid.
Visitors land on a generic home page, cannot find the offer and leave without getting in touch.
Without conversion tracking nobody can say which keyword or which ad brought in a customer.
Settings chosen on the first day and never touched again, while costs and competitors change every week.
AM WebLab is a small, independent studio. The person who plans your campaigns is the same person who sets them up, checks the search terms every week and answers your emails, so your account never changes hands.
A lot of budget is lost after the click. Since we also build websites in Malta, the page each ad sends people to is planned together with the campaign: fast on a phone, with the offer, the area you cover and a clear way to call or ask for a quote. For a single campaign, a dedicated landing page often works better than the home page.
The same budget behaves very differently for a restaurant in St Julian’s and a law firm in Valletta. Each campaign starts from how your customers search and how they prefer to get in touch.
Searches like “restaurant near me” or “dinner in Sliema”, with ads that lead to the menu and the booking form. More on restaurant websites.
Buyers, tenants and owners who search by area and property type, sent to the right listings. More on real estate websites.
Direct bookings from travellers searching for your area, so fewer stays pay a platform commission. More on short let websites.
High value enquiries where every lead counts, with calls tracked and searches screened with care. More on law firm websites.
There is no fixed price for a click. What you pay depends on how many businesses bid on the same searches, how relevant your ads are and how often people click them. The total cost is made of these parts.
You set a daily or monthly budget and Google charges your card directly. You can change it or pause it at any time.
Our work on the account is a separate fee, agreed in writing after the free call.
A first period with a controlled budget shows which searches bring enquiries before you spend more.
Budget moves to the keywords and campaigns that bring customers, and the rest is cut.
We talk about your business, your area, your customers and any campaigns you already run.
An audit of the current account, or a written plan for a new one, with keywords, budget and a quote.
Conversion tracking first, then campaigns, ads and landing pages, all checked before launch.
We watch the search terms closely, exclude the waste and adjust bids while the data comes in.
Regular changes, new tests and a short report on what the ads brought in.
Google Ads reaches people who are already searching. To reach them earlier, see our Facebook and Instagram ads, or our pay per click advertising services for TikTok and LinkedIn. When you also want to rank without paying for each click, SEO in Malta works on the same searches, and the two support each other.
I’ve had the pleasure of working with Andrea from AM WebLab - Web Design & SEO for several years. He has taken care of redesigning both of my websites, as well as providing ongoing maintenance and updates to keep them running smoothly.
Andrea is professional, knowledgeable, approachable, and always responsive whenever I have a question or need assistance. He takes the time to understand my needs and is always willing to help find the right solutions.
I highly recommend Andrea to anyone looking for reliable web design, SEO, and ongoing website support. His continued dedication and excellent service make him someone I’m happy to work with long-term.
We have had an excellent experience working with AM WebLab They have provided Mediterra with professional support in web design, SEO and digital marketing.
Andrea is knowledgeable, reliable and always available to provide advice and practical solutions. His professionalism, attention to detail and commitment to delivering quality work have been greatly appreciated.
We are extremely satisfied with the services and would highly recommend him to anyone looking for a professional and dependable partner for their digital presence.
Very very professional. I had the chance to be his client several times and all the time I got the goal. Well done. I will give again my project.
Professional, serious and competent guy. Beautiful website, thank you.
Good and very professional
Reviews published by our clients on our Google Business Profile.
